Ensuring that your customers have a joined up experience across all of your sales channels is tough but essential, if you are to grow your business online.
Today's purchasing decisions are more and more being made by digital natives. For them, your online presence directly impacts on how they perceive your business and its products and services. There are three 'golden rules' that you need to consider:
'User experience' and 'design' are not the same thing.
Consistency is crucial - both visually and functionally